Ultimately, a brand is an identity. It’s not marketing, it is the umbrella under which marketing sits. It is the overall feeling, look and voice that people associate with your name. The brand is the most important aspect of any business.
We’ve spent years forming and perfecting the Kona Ice brand. It is, without a doubt, our biggest asset. It is what sets us apart from any sort of competition. Strip away the brand and what do you have? A lack of identity. Anyone can buy a shaved ice machine, purchase some flavoring and set up at an event. Not everyone can create the Kona Ice experience.