After all, the ice cream truck driving around is a time-honored tradition. At one time, it wasn’t creepy and scary. It used to be all those things he had wondered. He thought there was a way we could get back to that place, but this time with shaved ice. And that was the beginning of Kona Ice.
Those questions that initially ran through Tony’s mind are the cornerstones of our brand: cleanliness, friendliness, a delicious product, and giving back to our community. The story of how Kona Ice started has informed who we are as a brand. Those core principles are all things that make up who we are as Kona Ice.