TRUCK
Kona Entertainment Vehicle
“Don’t reinvent the wheel,” the old adage says, but we wondered: what if we could make it cooler? So that’s what we did. We updated the old ice cream truck and today we have over 800 trucks traversing the country.
The Kona Entertainment Vehicle, also known as the KEV, is how we refer to our awesome truck. We call it that because that’s what it’s all about (kind of like the hokey pokey). It’s a rolling billboard; the ultimate salesperson. No clever TV commercial, radio spot or full color double page ad can compare to having this truck roll up to a group of kids on a hot summer day.
Close your eyes. Smell the ocean. You’re holding the most delicious cup of piña colada shaved ice. Can you taste the coconut? You’re more of a strawberry daiquiri person? We have that too. Okay, now open your eyes. You’re not on a beach. You’re in front of a Kona truck. More specifically, you’re in front of our patented Flavorwave – we’re pretty proud of it. Our Kona truck screams excitement. It has colorful characters on the side, tropical steel drum music thumping from the speakers and an island feel that whisks you away to a deserted beach.
You can see why the Kona truck is such a big deal. It is our image. It is our brand. And quite frankly, it’s unforgettable. We have been building these trucks since 2007 and we have it down to a science. We’ve worked with several engineers to evolve the truck into what it is today – the most amazing shaved ice experience on four wheels. It is custom built with a state-of-the-art ice shaver, ample freezers and a bright, clean fiberglass working area. Our truck is NSF-approved – the only food truck to be approved from bumper to bumper.
The truck sells itself. All you have to do is keep it clean and keep it seen. Customers will be drawn in and the experience will keep them coming back again and again.
1
2
3
4
5
6
1
The Fin: this helps our truck stand out and give us a different look – it’s not just a box truck!
2
Flavorwave: this is our patented Flavorwave, it’s what truly sets us apart! Put as much of as many flavors on as you want!
3
Menus: our menus are built into the wrap of the truck, but we also have specific areas where you can swap out your signage.
4
Strobe Light: the strobe light on the top of your truck is a safety feature alerting other people that you’re in the area.
5
Cab: our cab is outfitted with some of the best new equipment, including the screen for your back up camera.
6
Wheels: the state-of-the-art wheels are sure to attract attention – just be sure to keep them shiny!
THE INSIDE
Most people will notice just the outside of the truck, but we’ve thought a lot about the inside as well. That’s where you’ll spend most of your time and with our open kitchen concept, where customers can see the work happening, it’s important that it’s safe, clean, and that the work environment is efficient for you as well. When the truck is clean and shiny, that’s how you make the money.
THE FLAVORWAVE®
The is one of the most innovative parts of the truck and customers love it just as much as we do. This is our Flavorwave. We patented it because we believe it to be the most crucial part of the Kona experience. Self-serve dessert is all the rage and this allows our customers to put as much and as many flavors as they want on their Kona Ice.
THE LOOK
Our vibrant and eye-catching truck really pops. Everything works together – the beach hut, the tropical island feel, the animated characters and the delicious fruit. It’s all about enhancing the Kona experience and showing folks a great time. Now you know why penguins love shaved ice!
