When this company was founded, we knew that we wanted to be a part of the communities that we served. We didn’t want to just be a business that takes without giving back. So how do we do that? We fundraise. It is part of our business model and it is weaved into the very fabric of who we are as a brand.
A great part of the Kona business is that we’re mobile. This means we’re all over the community. We’re in schools, at soccer tournaments, football games, and ballfields. When fundraising for a team, you can physically see the jerseys you’ve helped purchase. There is not much that is more powerful.